From overlooked to outstanding,
redesigning Rocada Stones' website
About
Rocada Stones crafts custom, handmade decorative furniture that mimics natural stone. Based in the historic city of Colonia, Uruguay, they serve clients throughout the country, making their online presence crucial to building a strong market reputation.
I've identified a significant opportunity to transform their digital presence by redesigning their website with smart AI integration and visuals that truly showcase their exceptional craftsmanship. This digital refresh changed how potential customers perceive the brand, helping Rocada Stones stand out in their field while authentically representing the quality of their artistic work.
About
Rocada Stones crafts custom, handmade decorative furniture that mimics natural stone. Based in the historic city of Colonia, Uruguay, they serve clients throughout the country, making their online presence crucial to building a strong market reputation.
I've identified a significant opportunity to transform their digital presence by redesigning their website with smart AI integration and visuals that truly showcase their exceptional craftsmanship. This digital refresh changed how potential customers perceive the brand, helping Rocada Stones stand out in their field while authentically representing the quality of their artistic work.
The process
From misalignment
to authentic representation
The research phase consisted in establishing the emotional foundation for the new experience, developing a moodboard to capture the aesthetic direction, and performing a competitive analysis to identify market gaps and differentiation opportunities within their niche.
Designing with intention,
maximizing single-page impact
I crafted a curated collection of visual assets designed to authentically embody this distinctive feeling. I explored multiple layout approaches through iteration, yielding the optimal layout solution, maximizing impact while maintaining perfect alignment with their brand essence and business objectives.
The final piece
of brand elevation
To complement this evolved redesign, I also created a new logo that harmonizes seamlessly with the website's aesthetic direction. The new visual mark projects an elevated sense of luxury and craftsmanship, creating a cohesive and memorable impression for their discerning clientele.
The process
From misalignment
to authentic representation
The research phase consisted in establishing the emotional foundation for the new experience, developing a moodboard to capture the aesthetic direction, and performing a competitive analysis to identify market gaps and differentiation opportunities within their niche.
Designing with intention,
maximizing single-page impact
I crafted a curated collection of visual assets designed to authentically embody this distinctive feeling. I explored multiple layout approaches through iteration, yielding the optimal layout solution, maximizing impact while maintaining perfect alignment with their brand essence and business objectives.
The final piece
of brand elevation
To complement this evolved redesign, I also created a new logo that harmonizes seamlessly with the website's aesthetic direction. The new visual mark projects an elevated sense of luxury and craftsmanship, creating a cohesive and memorable impression for their discerning clientele.
The outcome
The outcome
