Rethinking the amateur
sports experience for all
About
IU Sports, an Uruguayan amateur sports recording company, struggled with an unintuitive web platform that limited user engagement despite the valuable content it offered to their clients. They needed a complete UX redesign to transform their functional but confusing application into an intuitive experience aligned with their core service quality.
After conducting stakeholder interviews and mapping technical boundaries in research sessions, I dove into creating a dynamic design system that captured the platform's unique character. The project culminated in delivering 50+ screens spanning everything from authentication to immersive content browsing and video editing tools. The platform now offers users an intuitive experience for tracking leagues, matches, and performance statistics through visually cohesive interfaces.
About
IU Sports, an Uruguayan amateur sports recording company, struggled with an unintuitive web platform that limited user engagement despite the valuable content it offered to their clients. They needed a complete UX redesign to transform their functional but confusing application into an intuitive experience aligned with their core service quality.
After conducting stakeholder interviews and mapping technical boundaries in research sessions, I dove into creating a dynamic design system that captured the platform's unique character. The project culminated in delivering 50+ screens spanning everything from authentication to immersive content browsing and video editing tools. The platform now offers users an intuitive experience for tracking leagues, matches, and performance statistics through visually cohesive interfaces.
The process
Creating the winning game plan
I began with a comprehensive web app audit and functionality mapping.
I conducted in-depth interviews with stakeholders and developers to establish technical constraints and project deadlines.
Championship design playbook
After defining clear objectives, I analyzed competitors and gathered inspiration to inform targeted user personas. These personas guided my design approach as I developed a cohesive design system.
Securing the digital experience victory
The final deliverables included over 50 screens covering essential user flows—authentication, content browsing, complex search functionality for leagues and matches, user profiles, video editing capabilities, notifications, and statistical dashboards.
The process
Creating the winning game plan
I began with a comprehensive web app audit and functionality mapping.
I conducted in-depth interviews with stakeholders and developers to establish technical constraints and project deadlines.
Championship design playbook
After defining clear objectives, I analyzed competitors and gathered inspiration to inform targeted user personas. These personas guided my design approach as I developed a cohesive design system.
Securing the digital experience victory
The final deliverables included over 50 screens covering essential user flows—authentication, content browsing, complex search functionality for leagues and matches, user profiles, video editing capabilities, notifications, and statistical dashboards.
The outcome
The outcome
