Adaptive fitness
for changing times
About
When the world changed overnight during the pandemic, technology needed to evolve just as quickly. Gyms faced unprecedented challenges retaining members amid widespread health concerns. Recognizing this opportunity for innovation, a development team approached me to help bring their solution to life.
I conducted comprehensive UX research to uncover hidden opportunities and analyzed existing market offerings. I delivered a complete design kit along with detailed wireframes mapping the entire user journey, providing developers with everything needed for quick implementation.
About
When the world changed overnight during the pandemic, technology needed to evolve just as quickly. Gyms faced unprecedented challenges retaining members amid widespread health concerns. Recognizing this opportunity for innovation, a development team approached me to help bring their solution to life.
I conducted comprehensive UX research to uncover hidden opportunities and analyzed existing market offerings. I delivered a complete design kit along with detailed wireframes mapping the entire user journey, providing developers with everything needed for quick implementation.
The process
Understanding context
through collaboration with developers
After grasping the core concept, identifying goals and constraints is essential. With this knowledge, I strategically planned each phase—from design discovery through ideation to final handoff—ensuring all deliverables met deadlines.
Strategic inspiration
for accurate aesthetic
During our inspiration phase, Nike and Puma's applications emerged as benchmarks in discussions. Though these industry leaders set high standards, our challenge was to create an app that maintained a premium feel despite the accelerated development timeline.
Designing a first-class
user centered interface
Creating a powerful impression was essential—not just for end users, but for the development team as well. I aimed to push boundaries and challenge preconceptions of what could be accomplished, even while maintaining a streamlined design process and delivery.
The process
Understanding context
through collaboration with developers
After grasping the core concept, identifying goals and constraints is essential. With this knowledge, I strategically planned each phase—from design discovery through ideation to final handoff—ensuring all deliverables met deadlines.
Strategic inspiration
for accurate aesthetic
During our inspiration phase, Nike and Puma's applications emerged as benchmarks in discussions. Though these industry leaders set high standards, our challenge was to create an app that maintained a premium feel despite the accelerated development timeline.
Designing a first-class
user centered interface
Creating a powerful impression was essential—not just for end users, but for the development team as well. I aimed to push boundaries and challenge preconceptions of what could be accomplished, even while maintaining a streamlined design process and delivery.
The outcome
The outcome
